As a marketing manager you are in charge of ensuring certain goals to be accomplished for your business. However you don’t have either the budget nor the time to complete website redesign.

There are many ways to improve a website:

Make It Faster

A user is high influenced by the speed of a website. Increasing loading times from one to three seconds, raises the probability of a visitor leaving the website by 32%, according to Google.

Site speed plays as well a dynamic role in change rates. Changes might drop for every second that a mobile page takes to load. Moreover, faster websites can boost conversion rates.

Improving website speed is critical for attracting visitors and keeping them interested.

Make It Consistent

The consistency of your website’s design and content is major if you want to give your visitors a nice online experience.

Make sure that fonts, font sizes, font weights, colours, handlings to essentials such as corner rounding, and borders are consistent across all pages. This will improve how specialized the website seems nonetheless of whether or not the web design is the best it can be.

For example, make the most of your website’s white space, do not over crowd your website with unwanted content but also do not leave blank canvas blank!

Improve Your Opening Statement

The opening statement in your homepage has an important impact on its success. Is the first thing visitors see when they enter your website and can be used as a short description to explain the idea of your site. Your website’s opening statement must be catchy.

You should have a strong statement that makes it clear what you do, who you do it for, and why you do it. Improving this statement will help potential customers connect with your company.

Re-organize Your Website Navigation

One of the major aspects of a website is the navigation. It helps guests to discover the content they’re looking for, such as a blog post or a product page quickly and effortlessly. Make sure all of your major pages are represented.

Using the Navigation Summary Report feature, you will find out which pages people visit most which also ensures that the navigation is spontaneous to how your customers would look the website.

Another crucial factor is to make sure the navigation isn’t overwhelming. Use a clear design and wording to ensure that your viewers understand what you’re trying to convey. Don’t bombard visitors with too many objects on your menu.

Add Social Proof

Social proof is a marketing tactic based on the belief that if people see others doing something, is more likely to do it themselves. If a customer is unsure about what you’re offering, they will look or ask around to see what others say/think about it before buying.

One way to show social proof on your website is to add testimonials or reviews. This can help you gain new customers.

Ratings and reviews on your website lets your visitors to see what other people have to say. Make sure they’re on main pages, that they serve to support what you’re offering, and were made recently by prior customers.

Simplify Contact Forms

A possible customer has no idea how reliable you and your product are. They have concerns about how to use your product, or they may want to put your customer support to a trial by asking a question and seeing what kind of response they get.

Contact forms are used to link online visitors with their objectives. Designe and user experience can seriously effect conversion rates. Here are some ways to simplify your contact forms.

          Shorter Contact Forms Perform Better

When a form has lots of fields, it can be too much for people to handle, and they may abandon it. Eliminating the number of fields makes it easier to fill out the form and stops the user from feeling overwhelmed.

          Keep What You Need To Know to the Bare Minimum

People are reluctant to give personal details such as their contact number or address. Asking for these details can result in a high rate of form abandonment.

          Less Friction = More Conversions

When designing a contact form, it is better to focus on making it easy for people to get in touch with you. Make sure that the user can quickly and progressively move through the fields by arranging the tab order. Another choice to reduce friction is to use in-line authentication. Nothing is more annoying than having to find an error after you’ve already tried to submit your data.

Add New Ways To Capture Contact Information

Visiting your website does not mean that customers are ready to buy, but they might in the future. It will be to your advantage if collect the contact information of potential newcomers. Gathering email addresses from your website visitors to be able to build a community of loyal customers.

Some improvements you can make on your site that can give you the opportunity to capture contact information

·        Use newsletter opt-in forms on your website

·        Add new forms that offer specific resources or content

Create New Content

Quality content differentiates your website from the competition and sends the correct message to your customers’ hearts and minds. Need to focus on making new content related to your target audience. This could be new service pages, new case studies, eBooks,  blog posts. New content shows you’re still onward, active, and a successful business.

Good relationships with your customers is one of the key benefits of creating quality content. Content has the control to create pleasant customer experiences and boost them to return.

Update Photos and Videos

Photographs, illustrations, and videos look nice on a website and engage visitors by breaking up text-loaded sections. Keeping your media up-to-date is also important for improving website performance.

Posting new/updated photos of projects and facilities can also help growth.

Your visual elements must be on the highest quality and relevance. Photos that aren’t related anymore or aren’t reliable with your current branding remove or replace them giving your website a new and fresh look.

 Clean-Up 404’s

When a server is unable to locate the actual URL that the browser has requested, a 404 error is issued “this page cannot be found.” 404 errors on a business website are a sure-fire way to lose money and annoy visitors at the same time.

 The Bottomline

It is challenging enough but not impossible to manage to improve your website without having to redesign it.